Yukti Arora
Jalandhar
Summary
I am a passionate and results-driven Digital Marketing Executive with around 2 years of experience in SEO, social media marketing, content creation, and branding. Skilled in planning and executing data-driven campaigns, I specialize in driving online visibility, enhancing engagement, and boosting ROI through strategies that achieve measurable results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Pyramid eServices
10.2024 - Current
- Develop and execute compelling content, including social media scripts, for platforms and company websites, tailored for both domestic and international audiences.
- Contributed to the social media strategy and content creation for multiple sister companies in India and Germany, enhancing brand presence and cross-market communication.
- Boosted social media engagement by 45% through writing impactful, audience-centric captions.
- Increased website's Google ranking by 40% through SEO and content optimization.
- Delivered 80+ combined high-quality, search engine optimized blogs, articles for website & improved organic search visibility.
- Implement on-page and off-page SEO strategies using tools like SEMrush to enhance organic visibility and search rankings.
- Create and adapt content for international business verticals, ensuring cultural relevance and effectiveness across diverse markets.
- Plan, launch, and optimize paid ad campaigns on Google Ads.
- Worked with designers, marketers, and other stakeholders to plan strategies for brand growth.
Copywriter (Part Time)
Lykstage
10.2024 - 12.2024
- Created 50+ in-depth & diverse, keyword-rich SEO blogs tailored to B2C audiences like creators and viewers; resulting in a 38% increase in website engagement & organic traffic.
- Managed content across 5+ platforms including Medium, LinkedIn, Reddit, website & more.
- Created interactive and engaging scripts, captions, and posts, to strengthen the platform's community.
Digital Marketing Manager
TechCadd Computer Education Pvt Limited
05.2024 - 10.2024
- Crafted compelling, platform-specific social media copies for Instagram, Facebook, and YouTube, boosting engagement and brand awareness.
- Developed and executed strategies that increased follower growth and engagement rates by over 200%.
- Developed high-impact scripts and post ideas aligned with brand tone and audience preferences.
- Designed and executed performance-driven ad campaigns across platforms like Meta Ads Manager and Google Ad Manager integrating analytics for audience targeting and ad optimization to boost ROI.
- Increased ROI by 15% through performance-driven ad campaigns, with a 20% improvement in traffic.
Copywriter/ Digital Marketing Executive
SociaVas
01.2023 - 04.2024
- Developed high-quality, search engine optimized content for websites, blogs.
- Optimized on-page and technical SEO elements to improve search rankings and user experience.
- Consistently posted content during peak engagement hours, increasing reach by 25%.
- Utilized tools such as SEMrush, AskThePublic, UberSuggest and Google Search Console for SEO and content performance monitoring.
Education
Bachelor's - Computer Applications
D.A.V College
12th Grade - Arts/Humanities
Tagore International Smart School
Skills
- Search Engine Optimization
- Paid Ad Campaigns
- Google Ads
- Social Media Management
- Meta Ads Manager
- Content Strategy
- SEO Copywriting
- Content Writing
- Content Optimization
- Blog Writing
Certification
- Google Certified in Fundamentals of Digital Marketing, Demonstrated expertise in digital marketing fundamentals, including SEO, SEM, content marketing, and analytics, enhancing skills to drive online visibility and audience engagement.
- Certificate in Content Writing & Digital Marketing, Specialized in content creation, SEO optimization, and social media strategy. Gained expertise in crafting compelling blogs, ad copies, and audience-focused content to drive engagement and conversions.
- Certificate in Search Engine Optimization (SEO), Completed Certificate in SEO, gaining hands-on experience in on-page/off-page SEO, keyword research, and building/managing WordPress sites. Developed skills in optimizing website visibility and content performance.
Languages
English
Hindi
Punjabi
Timeline
Digital Marketing Executive
Pyramid eServices
10.2024 - Current
Copywriter (Part Time)
Lykstage
10.2024 - 12.2024
Digital Marketing Manager
TechCadd Computer Education Pvt Limited
05.2024 - 10.2024
Copywriter/ Digital Marketing Executive
SociaVas
01.2023 - 04.2024
12th Grade - Arts/Humanities
Tagore International Smart School
Bachelor's - Computer Applications
D.A.V College
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