Utkarsh Shrivastava

• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation across channels.
• Develop strategic plans and initiatives to help brand grow their businesses on Amazon. This may involve identifying new opportunities for expansion, launching new products or marketing campaigns, identifying competitive landscape.
• Prepare and present regular reports on Brand Channel wise performance, including sales trends, profitability, and marketing effectiveness. Use data-driven insights to make recommendations for optimization and improvement.
• Worked On B2B operation Management as Coordinated procurement and inventory management team, reducing lead times and improving stock accuracy with improvement in delivery times.
• Developing the channel level (Amazon, Myntra, Flipkart) Campaign strategy and implementing for overall marketplace business growth with reducing budget.
• Preparing Overall Marketplace Performance marketing analysis data for identifying opportunities and places of improvement.

• Established and monitored customer service standards by employing recognized and comprehensive benchmarks.
• Role as CSE was to maintain the day to day ride activity of the riders and provide solution regarding account and rides.
• Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.
• Role as SME was to manage team, provide floor support. Recommended potential products or services by collecting customer information and analyzing customer needs.
• Maintain data of client and customer.

• Maintained good call control to quickly uncover questions and keep call times low.
• Contributed to continuous improvement team-wide by collecting data on calls and giving managers knowledgeable feedback.
• Followed up on outstanding issues to complete resolutions and maintain customer satisfaction.
• Fielded inquiries via email, chat and text to offer immediate assistance with customers' needs.

Role: PPC Manager

• Developed paid client ads for use on Amazon.in /.com platforms, achieving maximum users per ad.
• Maximized strategic approach by keeping close eye on performance and making appropriate adjustments.
• Built, implemented and updated effective SEO strategies.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Mentored Junior PPC Associate's to maximize productivity.
• Proved successful working within tight deadlines and fast-paced atmosphere.

Role: E commerce Business Associate:

• Maintained relationships with drop ship vendors through online support, order entry and order fulfillment to include Amazon order preferred processing.
• Created product information packages for vendors including product descriptions, images and pricing. Ensured all information copy, product and non-product was updated and accurate.
• Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
• Executed optimal sales strategies to achieve commercial goals for Amazon.in market.
• Analyzed sku productivity to refine assortments increasing clarity of offering and site conversion.