Sushil Dubey
Area Sales Manager
Bhopal
Summary
Area Sales Manager leading Madhya Pradesh operations across 100+ network points, CFA coordination, forecasting, trade planning , P&L ownership, and trade scheme execution. Directs field coverage through a 4-member sales officer team and 50 3P's representatives while improving product visibility, category placement, and ROI tracking. Builds distribution growth through structured market execution and new product development support.
Overview
21
21
years of professional experience
Work History
Area Sales Manager
Guiltfree Industries Limited Too Yumm (RPSG-Group)
08.2025 - Current
- Manage 50+ distributors across Madhya Pradesh to support field execution and coverage.
- Oversee Madhya Pradesh operations with 4 Sales Officers and 50 DSM and ISR team members.
- Coordinate CFA operations and route-to-market planning to keep supply flow and market execution aligned.
- Drive new product development initiatives to strengthen the portfolio and support market competitiveness.
- Optimize category placement to improve product visibility and strengthen sales performance at the outlet level.
- Implement ROI tracking mechanisms and analyze sales data to support accountable commercial decisions.
Area Sales Executive
Reckitt Benckiser (India) Limited
09.2024 - 07.2025
- Directed channel sales strategies to drive revenue growth and expand market reach.
- Managed a high-performing sales team to achieve and exceed sales targets.
- Spearheaded new product development initiatives to enhance product portfolio and maintain competitive edge.
- Optimized category placement to maximize product visibility and sales performance.
- Ensured ROI accountability by implementing tracking mechanisms and analyzing sales data.
- Coordinated route-to-market plans with distributors to improve coverage across assigned retail outlets.
- Reviewed sales forecasts and territory trends to support monthly planning and stock alignment.
Area Sales Manager
Anmol Industries Limited
05.2022 - 08.2024
- Managed MP GT and Railway business across a 24-member two-layer sales team, 25 super stockists, and 200 sub stockists.
- Owned primary and secondary sales planning, including sales forecasting, trade scheme planning, cost control, and market execution.
- Drove 25% sales revenue growth through tighter cost control and disciplined market execution plans for brand promotion.
- Directed area expansion and coordinated route-to-market planning with distribution partners to strengthen market coverage.
- Reported directly to the Zonal Manager North while aligning liaison and coordination across sales operations.
Territory Manager
Dabur India Limited
08.2020 - 04.2022
- Managed sales operations and day-to-day territory execution across Bundelkhand Area.
- Expanded Micro Rural Coverage through Project Yoddha, establishing 1000 Yoddha Points across the territory.
- Coordinated distribution channel activity and liaison with field teams to support smooth market coverage.
- Supported route-to-market planning and revenue growth management to strengthen rural reach and sales execution.
- Contributed to business development efforts by identifying expansion opportunities and aligning coverage priorities.
Senior Sales Executive
Mondelez India Foods Private Limited
07.2015 - 07.2020
- Expanded market share and new distribution, lifting 11% market share while adding 10% new distribution.
- Led a team of 11 TSI and 24 DBSR, with support from 2 Supervisors and 2 Merchandisers, to exceed targets consistently.
- Partnered with the Area Manager on strategy execution, contributing to 5% market share growth and new product development.
- Managed cold chain expansion, trade claims, and new product development, improving 20% operational efficiency.
- Improved rural chocolate market share by 15% and urban market share by 7% in 2018 through focused execution.
- Earned promotion to Senior Sales Executive and delivered Higher Rural Growth ASM area results across India from 2017 to 2019.
- Built relationships with prominent personalities and won multiple branch-level contests, strengthening brand visibility and team momentum.
Territory Sales Incharge
S C Johnson Product Private Limited
08.2013 - 06.2015
Sales Officer
Bajaj Consumer Care
04.2012 - 07.2013
Sales Supervisor
DFM Foods Limited
09.2010 - 04.2012
Sales Representative
Nirma Limited
02.2006 - 10.2010
Education
Bachelor of Science - PCM
Barkatullah University
Bhopal05-2003
Skills
- Business development
- Distribution channel
- P&L accountability
- Liaison & coordination
- New product development
- Category placement
- Sales forecasting
- Trade scheme planning
- Route-to-market planning
- Channel partner management
- Revenue growth management
Timeline
Area Sales Manager
Guiltfree Industries Limited Too Yumm (RPSG-Group)
08.2025 - Current
Area Sales Executive
Reckitt Benckiser (India) Limited
09.2024 - 07.2025
Area Sales Manager
Anmol Industries Limited
05.2022 - 08.2024
Territory Manager
Dabur India Limited
08.2020 - 04.2022
Senior Sales Executive
Mondelez India Foods Private Limited
07.2015 - 07.2020
Territory Sales Incharge
S C Johnson Product Private Limited
08.2013 - 06.2015
Sales Officer
Bajaj Consumer Care
04.2012 - 07.2013
Sales Supervisor
DFM Foods Limited
09.2010 - 04.2012
Sales Representative
Nirma Limited
02.2006 - 10.2010
Bachelor of Science - PCM
Barkatullah University