Shailly Soni

• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Works on the onboarding processes of new e-commerce portals.
• Develop a comprehensive e-commerce strategy to increase online sales.
• Optimize existing landing pages by utilizing A/B testing techniques.
• Use change methodologies to increase sales, and lead projects for increased productivity.
• Plan and implement site content updates, merchandising of newly launched products, integrated campaigns, and promotions.
• Coordination with the team to develop promotional campaigns for products on the portals.
• Create reports on website analytics, and identify opportunities for improvement in conversions and engagement rates.
• Provide technical support related to e-commerce issues, such as order processing or product availability inquiries.
• Improve profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.

• Managed diverse eCommerce platforms, including Amazon (Vendor Central), Flipkart, Myntra, Tata Cliq, Jiomart, Shopify, and others, ensuring seamless operations across all channels.
• Monitored platform performance through detailed analytics and reporting, identifying opportunities for optimization, and implementing data-driven solutions to improve KPIs.
• Oversaw end-to-end eCommerce operations, including inventory management, order processing, and customer service, ensuring streamlined workflows and operational efficiency.
• Designed and executed targeted advertising campaigns and promotional strategies to maximize brand visibility and sales.
• Proficient in advanced cataloging techniques (A+ Content) to enhance product presentation and drive conversions.
• Managed FBA shipments, purchase orders (POs), and logistics, ensuring timely fulfillment, and compliance with platform-specific requirements.
• Built and maintained strategic partnerships with third-party vendors and service providers, enhancing product offerings and improving customer satisfaction.
• Directed and mentored a cross-functional team comprising eCommerce and customer service professionals, fostering collaboration and performance excellence.
• Led the onboarding process for integrating new eCommerce portals, ensuring a smooth and efficient transition.
• Functioned as a dynamic eCommerce Manager, adeptly handling multiple responsibilities to support business growth.
• Collaborated with marketing, IT, and customer service teams to create a seamless and engaging online shopping experience, aligning operations with business objectives.

• Managed 20+ eCommerce portals for a single company, overseeing multiple brands.
• Handled end-to-end eCommerce account management, including cataloging, processing, and inventory control.
• Strategized and executed advertising campaigns and promotional activities to drive sales.
• Possess strong expertise in advanced product cataloging (A+ content).
• Led promotional campaigns to enhance brand visibility and engagement.
• Managed shipments, purchase orders (POs), and logistics coordination.
• Led a team, ensuring efficient workflow and performance optimization.
• Worked on certification processes, including organic certification, and category-specific compliance.
• Spearheaded the onboarding process for new eCommerce portals.
• Served as an eCommerce Multitasking Manager, overseeing multiple aspects of operations.
• Managed overall eCommerce operations, including inventory management, order fulfillment, and process optimization.

• Handled 20+ accounts on the same time. Worked with many brands.
• Worked in the categories like Health & Personal Care, Home & Kitchen, Clothing, Toys, Jewelry, Books, Electronics, Grocery, Shoes & Handbags, Office Products etc.
• Worked on Amazon.com accounts.
• Worked on overall Ecommerce accounts management (Listings. operations, Inventory, processing. Ads, promotions etc.)
Run Advertisements and promotions on different categories for many sellers.
• Worked with many brands of different categories.
Worked on FBA shipments of allotted sellers, also which is directly assigned by Amazon team.
Written content for many brands and category.
• Worked on Amazon listings quality check which is directly assigned by Amazon Team.