Rodney Buda
Relations Manager
2397 Kwaggafontein
Summary
Accomplished Public Relations Manager at Rabs Investments Pty Ltd, adept in strategic management and problem-solving, significantly enhanced company visibility and internal culture. Expert in media relations and PR strategy development, achieving targeted outreach and increased engagement. Skilled in crafting compelling content and leading successful events, driving positive organizational change and external perceptions.
Overview
5
5
years of professional experience
Work History
Public Relations Manager
Rabs Investments Pty Ltd
03.2023 - Current
- Managed internal, external, and crisis communications.
- Coordinated and managed sponsorships and sponsorship activation.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed innovative marketing and PR strategies.
- Streamlined processes within the PR department for improved efficiency and productivity.
- Increased awareness of company initiatives through targeted outreach to niche publications and influencers.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Led internal communications efforts, fostering a positive corporate culture among employees.
Administrative Assistant
FPM&SETA
10.2022 - 02.2023
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Executed record filing system to improve document organization and management.
- Created and maintained databases to track and record customer data.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
Copywriter
RSR Communications
10.2021 - 09.2022
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Customized brand message to reach and capture target audience interest and drive engagement.
Communications Assistant
Thembisile Hani Local Municipality
06.2019 - 11.2020
- Streamlined internal communications processes for increased efficiency and employee satisfaction.
- Enhanced company''s brand awareness by developing and executing strategic communication plans.
- Conducted market research to inform targeted communication efforts tailored to specific audience segments.
- Drafted clear and concise press releases, contributing to a strong public relations strategy.
- Participated in brainstorming sessions with creative teams on various projects that led to improved message delivery among target audiences.
- Boosted social media engagement through creating compelling content and monitoring online conversations.
- Developed and managed relationships with key constituencies to develop knowledge of business priorities and accomplishments to strategically position and promote company excellence.
Education
Advanced Diploma - Journalism
Tshwane University of Technology
Soshanguve Campus 05.2001 -
National Diploma - Journalism
Tshwane University of Technology
Soshanguve Campus 05.2001 -
Skills
Social Media Strategy
Event Planning
Media Relations
Program Leadership
PR strategy development
Press Release Writing
Community Relations
Corporate Social Responsibility
Strategic management
Internal Communications
Problem-Solving
Communication Planning
Additional Information
REFERENCE
Thembisile Hani Local Municipality
Communication Assistant Manager
Ms Mashiane
079 7705 846
Rabs Investments Pty Ltd
HR Division
Zanele Maseko
076 4925 907
RSR Communications
RSR Coordinator
Thembi Letsoalo
071 2809 769
Timeline
Public Relations Manager
Rabs Investments Pty Ltd
03.2023 - Current
Administrative Assistant
FPM&SETA
10.2022 - 02.2023
Copywriter
RSR Communications
10.2021 - 09.2022
Communications Assistant
Thembisile Hani Local Municipality
06.2019 - 11.2020
Advanced Diploma - Journalism
Tshwane University of Technology
05.2001 -
National Diploma - Journalism
Tshwane University of Technology
05.2001 -
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