Palak Tandon
Social Media Marketing Manager
Indore
Summary
Social Media Marketing Manager with 6+ years of experience in growing brands, increasing engagement, and building strong online communities. Skilled in creating impactful content, developing effective social media strategies, and using data to improve performance. Passionate about helping brands connect with their audience and maximize their online presence.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Plantix Agritech Limited
09.2022 - Current
- Managed multiple social media platforms for increased engagement and audience growth.
- Develop and execute social media strategies aligned with business goals.
- Create and curate engaging posts, reels, videos, and carousels.
- Monitor and engage with the audience, handling queries and feedback.
- Track key metrics and optimize performance using analytics tools.
- Manage influencer collaborations, campaigns, and brand partnerships.
- Conduct field and office shoots, live webinars, and online events.
- Optimize content for SEO and discoverability across social platforms.
Executive - Marketing
National Commodities Management Services Limited
09.2020 - 08.2022
- Managed development and execution of website and social media platforms
- Planning and execution of Marketing activities
- Generating Market Intelligence reports using Remote sensing and GIS based data
- Revitalized E Mail Marketing Strategy for reports, based on user engagement, resulting in incremental revenue through customer conversions
- Converting leads to final sale, coordinating with internal departments for research inputs and pre-sale support
- Developing marketing proposals and technical write-ups for participation in tenders
- Follow ups and timely invoicing as well as renewal of existing services
Associate Key Relationship Manager
ICICI Prudential Life Insurance Company Limited
06.2019 - 11.2020
- Implemented up-selling strategies such as recommending insurance products and complementary purchases to boost revenue
- Boosted sales by conferring with customers to evaluate Insurance requirements and recommend bestfit company offerings
- Educated customers on promotions to enhance sales
- Liaised with bank sales team to collaboratively reach individual as well as branch targets
Education
MBA - Agribusiness
G.B Pant University of Agriculture And Technology
Pantnagar 04.2001 -
Bachelor of Science - Agriculture
ITM University
Gwalior 04.2001 -
Skills
Social media management
Social media strategy
Community engagement
Team collaboration
Certification
Certificate of Professional Achievement in Digital Marketing, Online course
Accomplishments
- Recognized for exemplary performance with two consecutive awards: "Extra Mile" (2023) and "Outstanding Performer" (2024) for exceptional dedication, innovation, and impact in social media marketing.
- Bravo Spot recognition for commendable customer persuasion (2021-22).
- Awarded for exemplary performance in Life Insurance business for financial year 2019-20.
Additional Information
Completed internship from Bharat Insecticides Limited on evaluation of brand awareness and farmer's perception about product 'Biltora'.
Timeline
Social Media Marketing Manager
Plantix Agritech Limited
09.2022 - Current
Executive - Marketing
National Commodities Management Services Limited
09.2020 - 08.2022
Associate Key Relationship Manager
ICICI Prudential Life Insurance Company Limited
06.2019 - 11.2020
MBA - Agribusiness
G.B Pant University of Agriculture And Technology
04.2001 -
Bachelor of Science - Agriculture
ITM University
04.2001 -
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