Mohit Khiani
Consultant Analytics
Indore
Summary
Optimization expert with 6 years of successful experience in Design, development and Conversion rate optimization. Recognised consistently for performance and contributions to success. Strengths in data-backed web optimisation and project management. A firm believer in design thinking and user-first experience with a proven track record of conversion optimisation. Worked along with 30+ clients and successfully Implemented various fixes for better conversions. Implemented an unconventional design philosophy for a responsive website that increased mobile traffic by 25% QoQ
Overview
6
6
years of professional experience
8
8
years of post-secondary education
4
4
Certifications
Work History
Analytics Consultant
Adobe Systems Pvt Ltd (via Infogain)
09.2022 - Current
- Orchestrated the formulation and execution of testing, optimization, and Go-To-Market (GTM) strategies for the APAC market at Adobe, employing a data-driven approach to drive significant improvements in conversion rates (CVR) and annual recurring revenue (ARR).
- Conducted meticulous A/B test analyses, incorporating market research and competitive analysis, and delivering actionable insights that resulted in tangible enhancements to CVR and ARR.
- Oversaw comprehensive pre- and post-analysis methodologies, including pricing tests and product launch market sizing, to validate strategies and optimize outcomes effectively.
- Regularly engaged in opportunity sizing exercises to identify and capitalize on emerging market trends, facilitating proactive decision-making and strategic planning.
- Played a pivotal role in the successful launch of Adobe Express in the Indian market, overseeing product-market fit testing and developing stop-loss strategies to safeguard business interests and profitability.
- Collaborated closely with cross-functional teams including Product, Data Engineering, UX, and Paid Media, ensuring end-to-end optimization of initiatives and seamless integration with business objectives.
- Conducted in-depth market-level analysis across diverse regions such as EMEA, LATAM, and Canada, uncovering market trends and opportunities for tailored strategies to maximize market penetration and competitiveness.
- Leveraged advanced analytical tools and methodologies to derive actionable insights, fostering continuous improvement and innovation within the APAC market landscape, while maintaining a keen focus on emerging market dynamics and customer behavior trends.
Senior Analyst
IQuanti
09.2021 - 09.2022
- Mapped user journey processes to examine flow and identify improvement opportunities.
- Performed A/B Test to verify hypothesis with 95% statistical significance
- Analyzed paid landing pages in a holistic view, considering underlying user intent to identify gaps and opportunities
- Provided powerful data-backed business insights for clients to streamline the user experience, resulting in better conversions
- Worked on client acquisition pitches bundling CRO with SEO and PPC providing complete solutions.
- Performed competitor analysis and identified areas of improvement to drive better conversions
- Performed qualitative and quantitative form analysis to identify steps with high exit rate, provided insights and recommendations to fix traffic drop.
Strategic Developer
EPSILON (A Publicis Groupe Company)
07.2018 - 09.2021
- Worked on web optimization, traffic retention/acquisition, project management and development with more than 45 clients having global business operations in various domains like e-commerce, BFSI, SAAS, pharmaceutical, fashion, retail, healthcare, food & beverage, automobile, aviation and entertainment to name a few, Achieving a retention rate of 95%
- Analyzed shortfalls and weak links in websites / apps affecting retention rates, explored plausible causes, including UI and other end-user experience issues. Used A/B tests, Google Analytics and direct user polls to drive effective solutions and thus achieve convergence rates up by 15% year-on-year
- Used deep links to provide personalized to device experience and increasing conversions by significant rates, deep links also contributed to higher App downloads and direct to product visits increasing ROI on an average by 17%
- Eliminated downtime and maximized revenue by providing top project quality controls.
- Worked in teams alongside back-end web developers, graphic designers, and UX designers to ensure all elements of web creation are consistent.
- Connected secure API to the front end
- Designed web views on Sketch / Adobe XD, in line with client's requirement and latest trends, analyzed data from direct user research for shortfalls and incorporated changes beforehand thus optimizing the development process and eliminating unnecessary iteration, reducing turnaround time significantly
Education
MBA - Leadership And Strategic Intelligence
Liverpool John Moores University
Liverpool 09.2020 - Current
Btech - Computer Science and Engineering
Christ University
06.2014 - 05.2018
Diploma -
Virtual Voyage College of Design & Management
06.2013 - 09.2013
Skills
Client management
Statistic analysis
Google Analytics
Technical Analysis
Relationship development
SEO
Web Optimisation
Project Management
Adobe Creative Cloud
VWO
Google PageSpeed
Adobe Analytics
Google Optimize
Google Trends
Advanced Excel
Business Intelligence
SQL Programming
Customer Segmentation
Report Generation
Market Basket Analysis
A/B Testing
Certification
Google Analytics - Google Academy
Accomplishments
- Best Volunteer Award, CSA, Christ University
- Design Head, Christ University
- Design Head, CSA, Christ University
- Design Head, Virtual Baja, Tech Mahindra
- Mentor, UI/UX workshop, Christ University
- Design Head, Magnovite 6.0
- Event Head, Pen your thoughts, Magnovite 6.0
- Digital Branding Director, Maya Chemicals
- Digital Branding Director, Pure veg Kitchen
- Print Media Designer & Digital Experience Advisor, CK Anise Restaurants
- Print Media Designer, Experience India Programme, Vistara
Timeline
Analytics Consultant
Adobe Systems Pvt Ltd (via Infogain)
09.2022 - Current
Senior Analyst
IQuanti
09.2021 - 09.2022
MBA - Leadership And Strategic Intelligence
Liverpool John Moores University
09.2020 - Current
Strategic Developer
EPSILON (A Publicis Groupe Company)
07.2018 - 09.2021
Btech - Computer Science and Engineering
Christ University
06.2014 - 05.2018
Diploma -
Virtual Voyage College of Design & Management
06.2013 - 09.2013
Google Analytics - Google Academy
UI/ UX - Wow Communications
Windows App Development - Microsoft
IoT and Augmented Reality - ZappAR Studio's
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