GARIMA BATRA

Company Overview: Leading demand-side platform in mobile and CTV app marketing.

• Led the content strategy for a leading demand-side platform in mobile and CTV app marketing.
• Created performance case studies for clients like CoinSwitch and Myntra.
• Built a blog calendar around key trends such as AI in advertising, global tariffs, and consumer app growth.
• Supported award nominations (MMA Smarties India 2025 and IDMA 2025) through high-impact submissions.
• Collaborated closely with product, sales, and design teams to ensure campaign alignment.

Company Overview: A bootstrapped start up in the lab technology space.

• Developed a content-led demand generation strategy, increasing qualified leads by 25%.
• Created 200+ content assets: blogs, whitepapers, product briefs, emails, social content, and more.
• Managed and maintained the content calendar for timely delivery and multi-platform distribution.
• Led content strategy for webinars and podcasts to drive mid-funnel engagement.

• Delivered integrated marketing and content campaigns for SaaS and B2B tech startups.
• Supported SEO, product storytelling, and multi-touch nurture campaign design.

Company Overview: A leading Indian MNC whose banking software powers 90% of Indian banks and numerous institutions worldwide.

• Executed multi-format content strategies using blogs, videos, webinars, microsites, and email.
• Produced high-quality whitepapers, eBooks, and thought leadership articles.
• Supported ecosystem partner content and internal communications across teams.

Company Overview: A leading supplier of ATM hardware and software.

• Created internal and external B2B content for the India development center and enterprise campaigns.

Company Overview: A global IT services and consulting firm specializing in digital transformation, serving clients across telecom, BFSI, and other major industries.

• Led analyst relations, internal marketing communications, and event content.
• Authored market research reports and sales enablement collateral.
• Created high-visibility C-level presentations and strategic briefs for the COO.