ANKUR DUBEY
Indore
Summary
More than 14+ years of experience in Channel sales, Presently associated with V-Guard Industries Ltd. (Water Heater & Air Cooler, Stabilizer Div.) Indore Branch Sales & Distribution in General Trade managing Sales Development, Dealer / Distributor Appointment, Business Development, Recruitment & Training. experience in Distribution Networking and Management, Business Modelling, Strategy Planning, Brand Building, Networking, Business Excellence, Trade Marketing, Operations & Building People Capability, End user connect, Sales KPI Achievement (Secondary Sales, Tertiary Sales, ECO, Assortment, Availability & visibility in Stores, Perfect stores Management) Expertise in Channel Sales / Retail Management, Business Development, Merchandising, Sales & Distributor Management experience with Home Appliances - FMCD Sector in understanding business needs and New Product Launch & Market Development in identifying initiatives that will allow a business to meet strategic goals in the Sales & Marketing domains.Abilities of handling sales, marketing and Distributors to stimulate organizational growth and realize organizational objectives, Capable of identifying and developing clients for business excellence and accomplishment of targets Managing Distributors Return on Investment (ROI) by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
Overview
11
11
years of professional experience
Work History
Manager - Sales & Distribution
V-Guard Industries Ltd
Indore
06.2022 - Current
- Handling entire Indore branch 22 Districts Indore, Gwalior, Malwa, Nimar. Handling 6 Distributors & 37 Direct Dealers in assigned territory.
- Handling team of 8 People, 4 On-roll and 3 off-roll , Expansion of Distributors & Direct Dealers Network
- Forecasting & Inventory management. Route Planning, DB Claim and ensuring timely deliveries & Payment and stock availability in the market & DB point as well. Handling coverage expansion, brand awareness. Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis. Responsible for availability and visibility of all brands & SKU of the Product.
- Responsible for Secondary Sales, product display and availability in the respective market.
- Ensuring the execution of Trade activities like branding, merchandising and visibility in the territory through banners, posters, boards, product sampling on regular basis. Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis. Responsible for availability and visibility of all brands & SKU of the Product. Achieve primary and secondary sales ensuring effective distribution of company products reach out to the new set of customer through expansion into new geographies and new market segment.
- On job training to sales team, focus on distributor stock, FIFO policy supply goods with POP materials quantity.
- Lead, implement & evaluate the performance of sales strategies and promotional / merchandising programs
- Responsibility for Distributor Claims, Inventory management, Warehouse hygiene, Automation, reporting any development at the distributor end related to the category.
- Manage inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with Distributor, Ware house & regional logistic team as per company specified standards.
- Managing Dealer / Distributors Return on Investment (ROI) by rationalizing Investments and driving his secondary sales.
- Division- Water Heater & Air-Cooler, Stabilizer
Dy.Manager (Area Head- Indore)
Havells India Ltd.
01.2019 - 05.2022
- Handling Indore City along with 8 Districts (Dewas, Mhow, Pithampur, Dhar, Shajapur, Sujalpur,Ujjain, Guna)
- Successfully Launching REO in Assigned Markets(Indore,Dewas, Shajapur,Shujalpur, Mhow,Dhar,Guna, Ujjain)
- Ensuring Product Availability-Proper Inventory Management. Ensure Product visibility in territory-coordinating with marketing department continuously. Secondary Planning & Execution, New town Launches, Product, Channel Selection and Identification
- Responsible for delivering Secondary sales targets in market GT market for all wholesalers & Retailers., Ensure best-in-class visibility execution of the portfolio in market, Drive channel sales programs like Wholesale Loyalty, DB Engagement, etc
- To achieve targeted brand wise coverage and penetration
- Increasing Business Volume through Untapped areas by New Retail Coverage & Retention of existing customers
- Developing Sales Strategies and Setting targets for daily, weekly and monthly basis for individual and my Team as a whole
- Monitoring Team performance and motivating them to reach targets by conducting review meeting every month
- Expand new outlets & Claim Management Execute high-class visibility as per defined norms across retail outlets & Wholesalers, Manage inventories, FIFO, freshness of stock & Inventory Health Index as per company norms, To ensure continuous availability and regular rotation. Taking care of route operations, To create secondary claim to company, To promote in shop activities
- Division- REO- (Fan, Switches, Wire, BCP)
Sales & Distribution Lead
Reliance Jio Infocom Ltd.
Balaghat
10.2016 - 12.2018
- Managed Both Channel Prepaid + Handset Business( LYF & Jio F1 Business, Jio Phone Business )
- Handled Team of 22 People( 12 On roll & ,7 Promoters, 1 RRO )
- Regular monitoring, evaluation and analysis of: Promoter Performance, Sales Staff Performance, Scheme Performance, Retailer Performance, Distributor Performance and ultimately the Business Strategy's Performance.
- Implementation of: Business Policies, Distributors Schemes, Retailer Schemes, Sales Staff Schemes, Promoter Schemes, etc.
- Plan and execute Business Events: Promoters Meet, Sales Staff Review Meet, Retailers Meet, Distributors Meet and others.
- New Handset Distributor Appointed in Upcountry Area & existing Dealer Expansion Evaluation of the Dealership.
- Managing revenue more than 1.5 + Crore from Both channel. FOS Wise Beat Working.
- Proper display of POP material and ensuring visibility & availability of Jio's Product at each & every outlets.
- Keeping track of competitive activities to counterpart them strategically.
- KRA
Assistant Manager Chhindwara
Tata Teleservices Ltd
06.2015 - 10.2016
- Responsible for overall ownership of Prepaid sales in allotted area; achieve the budgeted targets of primary & secondary sale along with achievement of gross add (Tertiary) with marketing
- Developing strategies for New Town Rollouts and enlarging the core market base of the company based on market research data, along with Maximize profitable volume growth, market share and consumer preference of the brand.
- Accountable for Monthly sales target achievement &preparing day end report.
- KRA
Education
MBA -
Amity Business School
Noida01-2011
B.E - Electronics & Comm
TCT
Bhopal01-2007
10+2 -
SHS
Kotma01-2000
Board(10th) -
SHS
Kotma, MP01-1998
Skills
- Sales & Distribution Management
- General Trade Management
- Dealer / Distributor Appointment
- New Market Setup / Product Launch
- Primary & Secondary
- Sales Planning, Budgeting & Forecasting
- Recruitment & Training
- Business Development
- ROI Return on Investment
- Change Agent
- Motivational Leader
- Strategic Thinker
- Collaborator
- Communicator
- Innovator
- Well versed with MS-Office Word, PowerPoint, Excel & Internet
Personal Information
- Title: Sales & Distribution professional targeting challenging assignments in Channel Sales in Consumer Durable & Telecom Sector
- Date of Birth: 1983-08-16
- Marital Status: Married
Previous Experience
Accolade/ Extramural Engagements, Awarded Certificate of Appreciation in Havells India Ltd, duly signed by Honourable MD Sir Mr. Anil Rai Gupta for Achieving KHJS (Khelle Hum Jee Jaan Se) 2.0, Awarded as Best S&D Lead two times in Reliance Jio, in Entirely Madhya Pradesh, Ranked Nationally No-Top 10 in MNP during year Sep'18 In Reliance Jio, Awarded Best TSM during Annual Sales Meet 2012 in Idea Cellular Ltd, Awarded Best TSM During Zonal data Day Contest, Achieved 2nd Prize in State Level Debate Competition, Achieved participation certificate in National Level Debate competition held on MANIT Bhopal, Participated in an Outdoor Lab of Military Training at Amity Military Training Camp, Manesar
Timeline
Manager - Sales & Distribution
V-Guard Industries Ltd
06.2022 - Current
Dy.Manager (Area Head- Indore)
Havells India Ltd.
01.2019 - 05.2022
Sales & Distribution Lead
Reliance Jio Infocom Ltd.
10.2016 - 12.2018
Assistant Manager Chhindwara
Tata Teleservices Ltd
06.2015 - 10.2016
MBA -
Amity Business School
B.E - Electronics & Comm
TCT
10+2 -
SHS
Board(10th) -
SHS