Stock Market Investing
Abbas Ali
E-Commerce Manager
Indore
Summary
An e-commerce professional with > 10 years of experience in Category Management, P&L ownership, Key Accounts Management, Vendor Development, Process innovation, Strategic Alliances and New product/Sub Category launch strategies. Driving top line and bottom line for Electronics & Fashion categories. Proven track record in scaling categories at accelerated pace by leveraging tech innovations and process innovations.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
E-commerce Manager
Shirasi Fashion
07.2019 - Current
- Heading E-commerce & Performance Marketing at Shirasi Fashion. Driving growth using technology as a tool to innovate & derive new means to communicate with customers.
- Manage & Optimize the D2C online store (Web site). www.thekina.in
- Leading digital Performance to support online growth
- Stay updated on the latest ecommerce trends & Technologies to identify & implement innovative solutions
- Managed Overall user experience , including site navigation, Content Development & Promotional campaigns
- Maps Marketplace growth & improves in-house e-com performance
- Achieved yearly revenue of Rs 2.5 crore from scratch.
Family Business
Honesty Enterprises
09.2017 - 03.2019
Category Manager–Electronics
TataUnistore Ltd
12.2015 - 09.2017
- Leading the Marketplace business for the Cameras & Wearable’s category
- To co-create and deliver on the business plan and overall P&L for the Category through exclusive / non- exclusive partnerships
- Establish vendor & brand relationships and bring on-board top brands from the ecosystem to ensure sourcing the selection at competitive pricing
- Scaling up the categories with focus on customer and vendor initiatives
- Lead partnership with upcoming brands to harness synergies of showcasing portfolio, digital merchandising and exclusive product launches
- Observe consumer trends and competition benchmarking to identify the desirable product selection to be maintained on the platform
- End-to-end responsibility for the performance of the category, while managing relationships with internal stakeholders and external brand partners for smooth execution
- Planning & Managing key aspects of the category such as inventory, margins & assortment
Assistant Manager– Key Accounts Management (Electronics)
Snapdeal
New Delhi
09.2013 - 11.2015
- Managed the categories like Camera, Mobile Accessories& Wearable devices
- I was managing 50+ Partners
- Generating Monthly Revenue of 12Cr from given set of Partners
- Spearheaded the launch of the Camera Accessories, Camera Lenses&Wearable's
- Growing sales MOM 15%, selection (availability) Increased Assortment to 30,000 SKU’s from 12,000, Increased Vendor fill rates to 98% from 75%,Increased Credit period to 21 days from 14 days
- Reducing out of stock cancellations and breaches of procurement timelines and customer returns
- Working with internal teams – procurement, logistics, customer service and operations to drive customer satisfaction
- Catalogue Building – On boarding the new brands taking into consideration the gaps to fill the existing, On-boarded 5 Brands for wearable’s Category, 10 new Brands for Mobile Accessories
- Which accounted for 5% of sales from first month
- Advising on changes and trends in Market place and the activities of competitors
- Monitoring the marketing techniques like Mailers, Campaigns, Theme based promotions
- Managing purchase strategy for SD+ Plus sellers to ensure the least lead time for the customers, with cost optimization.
Sr. Executive- Category Management (WS Retail Pvt Ltd)
Flipkart India Pvt Ltd
Gurugram
03.2011 - 08.2013
- Established strong relationships with Brands like Sony, Canon, Olympus, SanDisk, Panasonic & Fujifilm
- Identifying business requirements of the brands and co-coordinate with marketing team in drafting proposal that meets the brands’ requirements
- Initiate Marketing activities/ Space selling with brands
- Strategic alignment with brands, discuss and close the quarterly plans, product offerings, changes in product lines, customer insights
- Propose brands for Derivative SKUs & Exclusive Launches for Flipkart
- Develop relationships with global and local brands
- Lead product cost and terms negotiations with suppliers, new vendor development and maintain sustainable partnerships with the existing ones
- Formulated and implemented processes to decrease the lead time for procurement, wrong shipments and proper stock updates
- Handled the buying for brands in Camera& Camera Accessories like Sony, Nikon, Canon, Olympus, Panasonic, Fujifilm, Tokina, Kenko, Vanguard, Simpex, & Tamron for Pan India
- Generate a monthly revenue of Rs10crores from my portfolio.
Education
M.B.A (Marketing/Finance) -
Patel College of Management, Indore
Indore 08.2008 - 12.2010
B.C.A(Computer Applications) -
ShriVaishnav Institute of Management
Indore 04.2005 - 06.2008
Class XII (P.C.M) -
The New Digamber Public School, Indore
Indore 04.2004 - 03.2005
Class X SSC -
The New Digamber Public School, Indore
Indore 04.2002 - 04.2003
Skills
Business Development
Strategic Partnerships
Vendor Management
Research & Analytical Mindset
Tech Know how of Shopify & other sales platform, Microsoft Excel
People Management Skills
Market Place know-how , Line Sheet Understanding
Competition Analysis
Personal Information
Date of Birth: 09/07/87
Interests
Timeline
E-commerce Manager
Shirasi Fashion
07.2019 - Current
Family Business
Honesty Enterprises
09.2017 - 03.2019
Category Manager–Electronics
TataUnistore Ltd
12.2015 - 09.2017
Assistant Manager– Key Accounts Management (Electronics)
Snapdeal
09.2013 - 11.2015
Sr. Executive- Category Management (WS Retail Pvt Ltd)
Flipkart India Pvt Ltd
03.2011 - 08.2013
M.B.A (Marketing/Finance) -
Patel College of Management, Indore
08.2008 - 12.2010
B.C.A(Computer Applications) -
ShriVaishnav Institute of Management
04.2005 - 06.2008
Class XII (P.C.M) -
The New Digamber Public School, Indore
04.2004 - 03.2005
Class X SSC -
The New Digamber Public School, Indore
04.2002 - 04.2003
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